Herb + NJ. Also Urban + J and U (Unapologetically), R (Real), B (Batches), N (New), J (Jersey) — We didn’t feel like choosing.

Because sameness is depressing. We work with different growers, different drops, different moods. If you liked something, grab it when you see it.

Less commitment, more curiosity. You can try more things without marrying one.

You don’t. That’s part of it. Start somewhere, pay attention, adjust. You’ll figure out your taste faster than any label will tell you. Or ask your bud-tender, they can steer you in the right direction.

No. That’s like saying louder music is better music. Subtlety exists.

We don’t pretend one strain solves everything, and we don’t sell the same story on repeat.